Booty begat whole new kind of ending

By Beth Teitell
Thursday, April 22, 2004

It's getting pretty obvious that we need to raise the nation's terror alert level. To pink-alicious.
     This great country of ours is in a dangerous ``-alicious'' buildup period. We're being threatened by ``101 Most Starlicious Makeovers'' on E!, ``Lung-a-licious'' advice from the American Lung Association of Los Angeles and, of course, the Web site www.alicious.com.
     To mention just a very few.
     Like Starbucks and tattoos, alici are poised to engulf us. Soon you won't be able to make it through a day without tacking on the annoying suffix. Mark my words-alicious. You'll be ordering a decaf-alicious from the baristalicious without even thinking about it.
     How did we get here? First, of course, there was ``bootylicious,'' which hit the nation in 1992. Back then, -alicious was annoying, but essentially confined not only to the music world, but also to the word ``booty.'' So as long as you didn't listen to the radio or talk about someone's booty, you could pretty much pretend it wasn't there.
     But if we'd been at battle stations, instead of a nation asleep, we would have understood the grave and gathering threat when Snoop (Doggy) Dogg rapped, ``Your bark was loud, but your bite wasn't vicious, and those rhymes you were kickin' was quite bootylicious.''
     To be fair, an argument can be made that there was no way we could have recognized the smoking gun-alicious for what it was in '92. At that point, bootylicious meant ``lackuster, laughable or just simply terrible'' and no one was tacking it on to words such as ``soy'' and ``cran.''
     Years went by and we were lulled into a false sense of security. Until 2001, that is, when Destiny's Child struck, and Beyonce sang, ``My body's too bootylicious.''
     You know, we probably could have survived even that assault had not J. Lo and her famous booty been around. The two combined, and now it's all -alicious all the time.
     In hindsight, someone's hair should have been on fire-alicious.
     A cliche-hungry nation, we've seen what happens when a saying or a suffix sneaks in. Remember the days when everyone, from preschoolers to nursing-home residents, was saying ``don't go there'' and ``you go, girl'' and ``talk to the hand'' and ``it's a good thing'' and ``sounds like a plan'' and ``show me the money'' and ``all that good stuff'' and ``I'm all about that'' and ``on the same page.''
     And now, just as those threats to decent conversation have been run to ground, we're fighting a new war that is breaking out on many fronts. Arthur, the PBS darling, mentions ``chips-alicious'' on his Web page. A hip-hop group has taken the name Blackalicious, and Blogger uses the word ``plastic-alicious'' to compliment the Web site www.plastic.com.
     cw-1Enough is enough-alicious. The citizenry needs to take action. ``But what can I do?'' you may be asking yourself. Refuse to use the suffix, and keep alert for those around you who are acting suspic-aliciously.
     As for me, I'm putting Defense Secretary Donald Rumsfeld on notice that I don't want to hear about any ``bombalicious'' campaigns in Iraq. And Mr. Greenspan, please don't add ``spike-alicious'' to any economic forecasts.
     Gentlemen, step away from the -alicious and no one gets hurt.